Study Shows that Field Goods Fruit and Vegetable Bags Improve Diet
In October 2018, the Journal of Hunger & Environmental Nutrition published a diet study by Dr. Rayane AbuSabha & Meaghan Gargin from The Sage Colleges Nutrition Department entitled Subscription to a Fresh Produce Delivery Program Increases Intake and Variety of Vegetables at no Added Cost to Customers.
The study was based on the evaluation of the Field Goods Fruit and Vegetable Bag subscription products. The product is delivered to employees at their workplace, most often as part of employers’ workplace wellness initiatives. By offering reasonably priced, high-quality fresh fruit and vegetables from small and local farms, coupled with the convenience of workplace delivery and curated subscription, Field Goods Fruit and Vegetable Bags improve diet and may decrease monthly grocery bills.
Field Goods® is a subscription-based, weekly delivery service of fresh produce that operates year-round. To determine the impact of program subscription on diet quality, new customers were asked to complete a survey that included a fruit and vegetable semi-quantitative food frequency questionnaire at baseline and again at 3–5 months after their first purchase. Grocery shopping habits, satisfaction with their own diet and their family’s diet were also assessed. Findings revealed a significant increase in satisfaction with program subscribers’ diet quality and their family’s diet quality (P < 0.001) at follow-up. Subscribers who ordered bags weekly (n = 105) reported consuming five more servings of vegetables per week compared to baseline (P = 0.05) and saving approximately $20 per month. A weekly subscription to a fresh produce delivery program may be an effective intervention to improve vegetable intake and variety in adults without adding undue costs to participants.