A few years ago, Joanne got Paul very interested in the quality of the food he was eating. And Paul’s daughter is and integrative medical doctor, one of the first in New Jersey, practicing on staff at Morristown Medical Center. With their influence, he got very focused on his health, his environment and his food. Initially he began to consume only food stamped “Certified Organic” by the USDA. He became interested in locally grown foods as a way to reduce the carbon footprint of shipping internationally or cross-country. Local organic farms offers consumers the added confidence of knowing the origin of their food, instead of relying on foreign organic stickers of dubious origin, or domestic certified organic food produced with cruel and unsanitary factory farming practices. These interests led to the genesis of Profeta Farms, on 370 beautiful acres on Route 202 South in Readington, New Jersey.