Field Goods & The Sage Colleges Team Up to Assess 
Impact of a Field Goods Subscription

The findings: Field Goods Subscribers Eat Healthier and Save Money

ATHENS, New York – January 20, 2015 – Field Goods and the Nutrition Science Department at The Sage Colleges released a study today on the effects of a Field Goods weekly produce subscription on the health, well-being and finances of subscribers. The results show a direct correlation between a Field Goods subscription and healthier eating habits, increased satisfaction with eating habits and saving money.

Field Goods delivers bags of small-farm-grown fruits and vegetables to over 2,000 customers up and down the Hudson Valley, from Saratoga to Yonkers. Subscribers receive a weekly delivery that includes about seven fruits and vegetables selected for them from small farms. Subscriptions cost $20, $25, or $30 per week and include an informative, fun, and educational newsletter, In The Bag.

The study was conducted from April to November 2014. Subscribers completed a survey prior to receiving their first Field Goods bag and again approximately three months after their first Field Goods purchase. A total of 367 new Field Goods subscribers participated in the study.

Among the study’s findings, people with Field Goods subscriptions eat healthier, eat more servings of vegetables, eat a greater variety of fruits and vegetables, are happier with their diet and that of their families, make fewer trips to the grocery store and spend less on food.

“Maintaining a healthy diet is one of the most critical and cost effective ways to improve health and reduce costs of illness,” said Donna Williams, founder of Field Goods. “Numerous respected research studies have demonstrated that a diet rich in vegetables and fruits can reduce risk of many diseases. Knowing this, we embarked on this study to evaluate the direct impact a Field Goods subscription has on the health and wellness of our 2000+ subscribers.”

“It is encouraging to see that easy access to fresh fruits and vegetables can have such a positive effect on people’s eating habits so quickly,” said Rayane AbuSabha, Ph.D., associate professor of nutrition science and dietetics program director at The Sage Colleges. “As someone who studies barriers to eating produce, it’s great to see innovative solutions that can really make a difference in fighting these challenges.”

According to the study, after just three months, about 40 percent of subscribers reported that they are eating healthier since joining Field Goods and ate, on average, 55 servings of vegetables per week, compared to the U.S. Centers for Disease Control national average of 11.2 servings per week.

Results also show that subscribers’ happiness with their diets increased by almost 50 percent. Subscribers with children also showed a significant increase in satisfaction with the quality of their family’s diet. When first surveyed, 84 percent of respondents felt their family’s diet needed improvement; after just 3 months this dropped by more than 20 percent.

The findings also note an increased variety of fruit and vegetable consumed by Field Good subscribers, adding on average two new vegetable categories to their diet. Variation is key to increasing nutrients needed for a healthy diet. It also revealed that Field Goods subscribers spent on average $20 per month less on groceries. There was also a reduction in trips to the grocery store.

“The majority of our customers receive their Field Goods bags at their workplace as part of their employers wellness initiatives. This study demonstrates the effectiveness of our program,” said Williams. “There is significant discussion over the effectiveness of workplace wellness programs. We hope to establish that addressing diet as the root cause (pardon the pun) of so much illness is a smart and simple way to battle healthcare costs. In addition, our mission of supporting sustainable farming helps organizations create a culture of wellness and environmental responsibility.”

To review a summary of the study’s findings, visit the Field Goods website.

About Field Goods
Founded in 2011, Field Goods delivers small-farm produce to customers at workplace and community locations. It currently delivers local produce, purchased from more than 70 small farms, to more than 2,000 customers in nine Hudson Valley counties from Saratoga to Yonkers. For more information: Contact, call 888-887-3848 or go to

About The Sage Colleges
Interdisciplinary academics, community engagement, international exposure, and artistic and athletic endeavors are among the pillars of the educational experience at The Sage Colleges. Sage enrolls more than 3,000 students in bachelor’s, master’s and doctoral programs at the coeducational undergraduate Sage College of Albany in Albany, N.Y.; the undergraduate Russell Sage College for women in Troy, N.Y.; and the graduate-level Esteves School of Education, School of Health Sciences and School of Management, with programs on both campuses; and via the Internet through Sage Online.

Contact: Jesse Tolz