Field Goods Leads Effort to Gather Fresh Produce for Donation to The Food Pantries for the Capital District


ATHENS, N.Y., Nov. 8 — “We just launched our Food Pantry Donation Program on our website as a test before going public with promotion to our customers,” Field Goods Founder/President Donna Williams said. “We sold more than 100 pounds of fresh produce in one hour! In a day we’ll probably have sold 500 pounds. The response has been incredible.”

Williams explained that Field Goods collects participants’ donations for fresh produce — grown at the 60 small farms in Field Goods’ network — and delivers the produce to The Food Pantries for the Capital District, a coalition of more than 60 food pantries in Albany, Rensselaer, Saratoga, and Schenectady Counties. Member food pantries provide enough groceries for a minimum of three meals per day for at least three days for each person in the household.

“The genesis of the program is that a wonderful corporate partner asked us to help provide their employees with a way to donate produce to the Greater Albany food pantries this holiday season,” Williams said. “So we invented the Food Pantry Donation Program. It’s off to a great start and we plan to expand it with other food banks.”

Williams added: “Difficulties with availability, logistics, and cold storage make produce difficult for food pantries to provide and yet produce is what’s most requested.” According to The Food Pantries for the Capital District, the top items sought by their member food pantries are potatoes, onions, apples, broccoli, lettuce, tomatoes, carrots, and cucumbers.

“The great thing about our Food Pantry Donation Program is that you, as a donor, know you are giving a pound of fresh food grown by local farmers to a local family in need.”

“We’re excited about this partnership,” The Food Pantries for the Capital District Executive Director Natasha Pernicka said. “Pantries strive to provide fresh produce. This partnership will enable us to increase the amount going directly to those in need. It is a simple and straightforward way for employers and their teams to make a direct impact in their own community. What a win-win we can all feel good about!”

An estimated 13 million children in the U.S. live in households in which adequate, nutritious food is limited. In fact, one in six children may not know where they’ll get their next meal. They’re among the nearly 50 million Americans struggling to avoid hunger, according to the U.S. Department of Agriculture. “There’s nothing more nutritious than fresh veggies and fruit,” Williams added.

About The Food Pantries for the Capital District

The Food Pantries for the Capital District is a coalition founded in 1979 by the Urban Ministries Fellowship, a committee of the Capital Area Council of Churches. It started with 10 member food pantries. In 1980, it sponsored its first food drive. That year, 16 food pantries served 15,472 people. Since then, it has grown substantially, as hunger has spread throughout the community it serves. The Food Pantries provides food for 2.7 million meals annually to the hungry in the Capital District.

About Field Goods Food Pantry Donation Program
The Field Goods Food Pantry Donation Program helps get healthy local food to the hungry. It’s easy! You order. We deliver.

Order the items you’d like to donate. How about…

  • 2 pounds of potatoes for $1.00
  • 1 pound of apples for $0.75
  • 1 pound of onions for $1.00

We collect everyone’s orders and deliver the produce to a food pantry.

How to Participate

Field Goods Customers
1. Sign into your Account.
2. Select the Food Pantry Products Category.
3. Order products to donate.
4. You don’t need to do anything! We deliver the items to the food pantry.

Not a Field Goods Customer? Become One!
1. Go to
2. Click Order Now.
3. Select a Site (organization, your employer or public site). 4. Create Your Account and follow steps 2-4 above.

About Field Goods
Field Goods is a rapidly growing company on the forefront of reinventing food distribution. Field Goods is located in Athens, a small Hudson River town in Greene County, New York. We offer a subscription-based service that delivers produce from small farms to employees and consumers at workplaces and community sites year ’round. Our company, which started with an old station wagon, two employees, and 60 customers, has now expanded to eastern New York State, including the New York City metro area, western Connecticut, and northern New Jersey.

Our distribution model provides numerous benefits to the community, while reducing food waste and supporting sustainability. Consumers gain convenient access to local produce on a regular basis along with information that motivates them toward a healthier lifestyle. Employers benefit from a wellness program that is truly effective in changing behavior of their employees. Small farmers benefit from selling their unique products to a new market at a fair price.

Field Goods has been recognized for its hiring of workers with disabilities. It has received grants from Greene County Economic Development, the New York State Capital Region Economic Development Council competition, and the USDA for its work to support agriculture and create jobs in an economically disadvantaged area. Field Goods is a certified New York State Women- Owned Business.

Donna Williams founded Field Goods in 2011 after she completed an agriculture development consulting project to identify ways to grow farming in Greene County. Field Goods was an inevitable outgrowth of this work, as well her belief in the positive power of local food and small business, and her new venture experience in consumer health, e-commerce, and the natural food industry.


Contact: Jesse Tolz